Economic Growth vs. Environment: Push Come to Shove, Growth Wins
As economic conditions worsen, people asked to choose between protecting the environment or economic growth and development strongly favor economic growth, according to a June Harris Poll conducted...
View ArticleHispanics to Buy More Electronics than Others, More Influenced by TV & Internet
US Hispanics are more likely than non-Hispanics to buy consumer electronics in the next year, according to (pdf) the Customer Focus Opiniones study from Vertis Communications. Some 28% say they will...
View ArticleNewspaper Website Audience Up 12% in Q2
Newspaper websites attracted an average of nearly 66.4 million unique visitors per month (40.2% of all internet users) in the second quarter, a 12.2% increase over the year-earlier period, according to...
View ArticleTop 10 Sports Websites – June 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Broadcast Media Websites – June 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleUS Retail E-Commerce Growth Softens in May, June
Total US online retail sales (excluding travel) reached approximately $31 billion in Q2, and though year-over-year e-commerce growth rebounded slightly in April (up 15%) after a soft March, growth...
View ArticleYounger Voters & Obama Supporters Lead US Online Political Charge
Nearly half of all Americans (46%) have used the internet, email, or cell-phone text messaging to get news about the presidential campaign, share their views, or mobilize others, according to a new...
View ArticleShort Web Video Dominates; Full Online Episodes Drive Users to Network TV
The top 5 categories of videos watched online are all short-form – comedy, music videos, videos shot and uploaded by consumers, news stories and movie previews – according to a Frank N. Magid...
View ArticleOne in Five Marketers Bought Ads in Return for News Coverage
Nearly 19% of senior marketers say their organizations have bought advertising in return for a news story, despite growing criticism of such “pay-for-play” practices, according to a survey from PRWeek...
View ArticleTop 10 Travel Destination & Accommodation Websites – June 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 IT/Internet-based Business/Finance Websites – July 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Auto Manufacturer Websites – July 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleRetailers Pressured to Drive Lifetime Customer Value
Some 58% of retailers say the top business pressure that influences their loyalty-program decisions is the need to develop lifetime customer value, according to research conducted by Aberdeen Group....
View ArticleUS Consumers Amass Higher Volume & Value of Digital Content
US consumers store an average of 907 songs, 924 photos, 25 movies and seven games on their ever-growing array of digital devices, according to (PDF) a recent study by KRC Research and Hitachi Global...
View ArticleCollege Students Setting Records in Spending, Civic Engagement, Digital...
A record-level 13.6 million college students (age 18-30) will soon arrive on campus and account for a record $237 billion in spending this year – up 20% from ’07, according to Alloy Media + Marketing’s...
View ArticleCommunications Spending to Grow – Despite Economy & Traditional Ad Declines
Total US communications spending is projected to increase 5.4% to $923.91 billion in 2008, as strong gains in the institutional and alternative-media sectors offset the downward pressure of declining...
View ArticleTop 10 Real Estate Websites – July 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Telecom Websites – July 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleMobile Users Would Watch Ads to Get Free Content
Some 88% of mobile users in the UK are willing to receive pre-roll mobile ads in return for free video content, according to 4th Screen Advertising‘s Adlndex for Mobile research, conducted by Dynamic...
View ArticleGlobal Sports Equipment, Apparel and Footwear Market Nearly $280B
Worldwide sales of sports equipment, apparel, and footwear increased a healthy 4% to $278.4 billion (185.6 billion euros) in 2007, even as the US share of the market decreased from 40% to 36%,...
View Article