Companies’ CSR Walk and Talk Don’t Jibe

Though Americans are willing to pay more to patronize companies they think are socially responsible, there is no consensus among them on which companies top the list, and some consumers are hard pressed to name a socially responsible company, according to (pdf) a collaborative study by WPP agencies Penn, Schoen & Berland, Landor Associates, and Burson-Marsteller. (more…)